The Sachet Revolution

Have you ever thought how every FMCG products available to you is available to you in small packs and sachets? Who invented this and why this is such an important revolution in the history of FMCG industry?

Change in Amazon Application Icon

The company Amazon that provides everything from A to Z to our door steps recently made a change in its application logo. But, it resembles like Hitler’s face to some people and this leads to criticism for the change and Amazon has to change its application icon again.

The Story of IKEA

Know about the marketing strategy of IKEA, the company having the largest market share in furniture sector.

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