The Sachet Revolution

Have you ever thought how every FMCG products available to you is available to you in small packs and sachets? Who invented this and why this is such an important revolution in the history of FMCG industry?

The Additional 2i’s cost $13 US Million to Red bull

The famous Red Bull add campaign “Red Bull gives you wings” was very hit. But one of the customers claimed that after drinking it for more than 10 years, he didn’t feel a slight change and sued the company for false advertisement campaigns. Go and check out the details in the blog

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