Three Most Expensive Logo Changes:

A company’s logo is a mark, symbol or emblem that helps its users to identify the brand or company. Here are the three most expensive logo designs ever paid by their companies. Check out more in the blog.

Modification in Unilever’s Logo

Unilever is an British multinational company providing consumer products from over a decade and has just changed its logo twice in its entire journey. The new logo of Unilever has some hidden meanings that represents company’s work, products and its goals. Read the blog to know more.

Why Nike is the Market Leader?

Nike, established in the United States, is the world’s leading brand in athletic footwear and apparel, as well as the world’s most valuable sports business brand. It leads the market with an astonishing 46% in athletic footwear sales and approximately 33% of the sports apparel sales. Read further….

Do you find Myntra logo abusive too?

Myntra is known e-commerce brand that faced a controversy in December 2020 regarding its logo. To an activist it appeared abusive to women and filed a case against the company. In response, company did take the corrective measures. To find out more check the blog.

Dominos Marketing Strategy Backfired

The Pizza chain Domino’s started a marketing campaign in Russia that backfired heavily to the company and they have to shut the campaign within 5 days of it implementation. Check the full story in my blog.

The Story of IKEA

Know about the marketing strategy of IKEA, the company having the largest market share in furniture sector.