Unilever is a British multinational consumer goods company headquartered in London, England. The company has more than 400 brands in 190+ countries and it aims at making sustainable living commonplace. Though Unilever was started in 1929, its first logo was created in 1969 and was redesigned once thereafter in 2004, the logo that we are aware of. It is quite unnatural for a company, which was established from approximately a century ago, just to survive on two logos. But at the same time this talks about the company’s stability, fundamental approach and its quality-centric approach.
The first logo designed in 1969, made up of blue and white color palette which looks fresh, bright and friendly. The logo was put in a traditional way with the company’s name written under its bold and eye-catching design. The design featured the letter “U” (as you can see in the image above), with its two sides edged from the top, looking like arrows pointing upward. This symbolizes growth and further movement of the company. Also, the vertical lines in the letter “U” gave an appearance of two towers and looked powerful and elegant. The sleek and elegant look of the logo, added stability and confidence to the image.
This logo was redesigned in 2004 and the only thing that remained was the structure of the logo, that was the company’s name below its sleek letter “U” and everything else was redrawn. Firstly, the color palette was elevated, making the blue color brighter and darker. Secondly, the letter “U” was made more rounded and its body was built with 25 smaller images depicting all the directions the company works in. And finally, the logotype, the company changed it to look like a handwritten word with round curves and making it modern yet friendly.
The 25 images that make the logo complete depicts much more if you take a closer look. Unilever has a diversified business model and makes millions of consumer products and each image in the logo represents some of its top products and you might be aware of this. For instance, the sun represents Lakme and Tresemme, hand represents Lifebuoy, lips represent Vaseline, ice-cream represents Magnum and Cornetto and many more.
However, I found that the company’s prospective is totally different. According to Unilever, the company is committed to making sustainable living a commonplace and their logo is a visual expression of this commitment. Let me give you an example, the sun that represents Lakme and Tresemme was actually an infinite source of energy and renewable energy, Dove is a symbol of freedom, Spark represents Unilever’s role as a catalyst for change and so on. This shows the broader perspective the company is aiming to achieve rather than depicting its products through its logo. If you want to know the meaning of all the images, you can check it by clicking the Unilever’s site link below.
https://www.unilever.com/our-company/the-logo/
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