Pink tax refers to the hidden cost that women have to pay for the products that are designed and marketed specifically to them. In simple terms higher price for the products or services marketed to women that are identical or nearly identical versions marketed to men. For example, the same shaving blades in different packaging for women, manufactured by Gillette or any other brand, will cost more to women. The pink tax is not an actual tax, but many apparel products for women have higher import tariffs compared to their men’s version. There are many academic and government studies that have encountered many instances of products marketed to women are costlier than nearly identical products marketed to men, but far less example of the opposite. One way to not fall for the pink tax is to avoid the products that are packed in pretty shades of pink.
This tax should not be confused with Tampon/ Period Tax, which is actually a sales tax imposed by the state government on the female hygiene products and are largely borne by girls and women. Pink tax doesn’t involve the products like lipstick and female hygiene products that are the specifically used by women but not by men.
Female products offer a great deal to companies for minting money by adding shiny glitters, changing the packaging to pink or purple and adding a female scent for the female products that otherwise would be packed in blue for men and charged less. Over the past 20 years California, Connecticut, Florida and South Dakota have released reports on gender pricing in their states. In 2010, Consumer Reports found in a study that women paid as much as 50 percent more than men did for the similar products. Researchers looked at 106 products in toys and accessories category and found that, on average, those girls were priced 7% higher.
Several States have passed the legislation against this gender biased pricing of goods and services. The goal is to regulate these unjust price discrepancies on the basis of gender. One of such examples is that in 1996 Governor of California implemented the General Tax Repeal Act 1995 that requires the merchant to charge equal price for men and women if the service took same time, cost and skill to provide, specifically aiming for the services of haircuts, dry cleaning, clothing alterations and other services.
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